We help your brand develop a unique and consistent identity that reflects your core values and message. We create a visual and strategic brand experience that resonates with your target audience and sets your brand apart from the competition.
- Researching the market
- Competitor analysis
- Values
- Naming and tagline
- Design elements
- Tone-of-voice
- Typographic/logo type
- Emblem/icon logo
- Abstract logo
- Mascotte logo
- How to use your logo
- Patterns and design guidelines
- Brandbook
A brand is so much more than a logo; it is a reflection of your identity, your values and what sets you apart from others. It’s the impression you make on your audience and the expectations you create. Your ability to meet those expectations determines the success of your brand. A clear brand strategy provides direction and helps you sustain and strengthen that success in the long term.
Your brand comes to life when it gains a distinct face. By developing a distinctive identity, your brand establishes itself both in the world and in the minds of your customers. The strategy forms the foundation for the look and feel, and is recognisable in every expression. This allows us to create meaningful points of contact that are essential for building an emotional connection with your audience.
Logo design is about creating a recognisable image that reflects the essence of a brand and builds an emotional connection with the audience. A strong logo makes a brand identifiable and sets it apart from the competition. By applying the logo consistently across all communications, it strengthens the brand identity and fosters trust and loyalty among customers.
Brand guidelines ensure a consistent brand appearance. They include rules for logo usage (positioning, spacing, sizing), typography and colour palettes (fixed colours that represent the brand). Guidelines for photography and visual elements, such as patterns and icons, are also included. These are brought together in a brand book that helps ensure the brand is presented consistently everywhere.
Our approach
01.
Research.
We analyse or reflect on your brand identity, based on your values and principles.
03.
Guidelines
We summarise your brand strategy, visual identity and design guidelines in a convenient brand book.
04.
Roll-out.
Rolling out an identity, designing for various applications and media, and ensuring the style is applied consistently throughout.
Unique and recognisable
Branding is all about a unique, consistent brand identity that reflects your company’s values and mission. Our team works closely with you to translate your brand vision into a visual and emotional experience that resonates with your audience. Through a thorough analysis of your business, market and target audience, we develop an authentic brand story that communicates your message clearly and inspiringly, while supporting future growth.
Your brand in every aspect
Our branding service includes designing logos, selecting colour palettes, creating typographic styles and developing other visual elements that together form a cohesive and recognisable brand identity. We also provide guidance on the implementation of your brand strategy, ensuring your identity is effectively integrated across all aspects of your communication and marketing. Whether it’s your website, social media, printed materials or other promotional assets, we make sure your brand is presented consistently and powerfully everywhere.
