Pulses Week

Bonduelle feed service logo

Pulses Week

Bonduelle, in collaboration with Sodexo, is shining a spotlight on the Week of Pulses. During the Week of Pulses, beans, lentils and chickpeas take centre stage! These versatile and nutritious ingredients deserve a place on every plate. Whether you go for a hearty stew, a fresh salad or a surprising snack, pulses are a tasty and sustainable choice. They’re rich in protein, fibre and essential nutrients, and support a conscious lifestyle.

For Bonduelle, we developed various materials to support their communication.

Every chef draws inspiration from recipe booklets. In Bonduelle's recipe booklets, we encourage chefs to give classic dishes a twist by using legumes as a meat substitute – a healthy and natural alternative.

Discover Lentisagne, Bean Teriyaki, Kik Curry, Spaghetti Bololinzen, and Flexican Wraps, where legumes take the lead for a flavorful and nutritious meal!

We developed three variants of tent cards with fun facts about different legumes. Chefs could display these to attract extra attention during the Week of the Legume. The cards were designed in Dutch, French, and English, making them widely usable across the Benelux.

We also designed posters in two sizes, allowing chefs to attract attention in a striking way during the Week of the Legume. These posters seamlessly complement the table tents and are available in Dutch, French, and English.

Packaging materials

To get all the materials to Bonduelle's chefs in the Benelux, we assembled more than 70 packages ourselves. Each package was carefully checked for completeness and delivered correctly.

"Faster than light, thanks again!"

Kim vD.

Content Marketer at Bonduelle Foodservice

Discover similar cases