Stop Colon cancer
Stand out with branding
March is now dedicated to Colon Cancer. The non-profit organization of Dr. Luc Colemont, called Stop Colon Cancer, colors the entire month blue. Their mission is the early detection and prevention of colon cancer, achieved through spreading knowledge and providing information about colon cancer.
Norgine is a pharmaceutical company that, in collaboration with Stop Colon Cancer, is committed to spreading knowledge.
The Blue Ribbon
Everyone is familiar with the red ribbon, the symbol of the fight against AIDS on December 1st. The pink ribbon, the symbol of the fight against breast cancer during the month of October, has also become widely recognized. Now, there is also the blue ribbon, perhaps less known, but the symbol of the fight against colorectal cancer.
"Super. Thank you, friends!"
Jochem B.
Product Manager at Norgine
Other work for Stop Colon cancer
Facts and figures about colon cancer
- 1 in 20 people will ever face colon cancer
- Every year, 3000 people die from colon cancer in Belgium. That's 8 people per day, of whom 90% are over 50 years old
- Overweight, smoking, and alcohol consumption are three known risk factors
- If colon cancer is detected early, there is more than a 90% chance of cure
Norgine approached us with the request to design and produce a stand that would be placed in various hospitals across Belgium to spread knowledge and information throughout the country. With this brief, we got to work and evaluated our options. The exhibition stand needs to be mobile, easy to assemble, large enough to stand out, and bilingual.
With the information, we came up with a half-round mobile exhibition stand. This fabric could be printed on both sides, so both Dutch and French could be present. The idea behind the open shape of the stand is to invite people in and not intimidate them. The overall design is made to inform and encourage action. The left side is covered with info graphics and data visualizations that are very simple and easy to understand. Mainly intended as an awareness tool for the issue of colorectal cancer. The right side is more of a call-to-action. This is a more technical presentation of the metastasis process in combination with survival rates at each stage of colorectal cancer.
Large intestine of 4x4 meters
To grab full attention, we designed a floor mat in the shape of a large intestine (4 meters wide by 7 meters long). To make it mobile and compact, we produced the mat in 3 parts: at the ends of the sections, we added Velcro to attach the parts together. At the hospital where we placed the 2 stands, the floor mat formed one complete unit.
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