I ❤️ Haribo campaign

Haribo logo

Love is in the air!

Step into the wonderful world of Haribo, where treats come to life and every bite is an adventure! Welcome to the 'I Love Haribo' campaign, where we celebrate our love for these iconic sweet treats. Get ready for a colorful feast full of flavorful surprises and unforgettable moments. From the classic gummy bears to the juicy wine gums, these sweets bring joy and sweet memories for young and old. So let yourself be seduced by the magic of Haribo and discover why we all love these delicious treats so much.

Welcome to 'I Love Haribo' - where every bite brings a smile!

I ❤️ Haribo

The "I Love Haribo" campaign by Haribo was a marketing initiative aimed at candy lovers, where they could choose and vote for their favorite candy. This campaign gave participants the chance to cast their vote for their favorite Haribo candy and participate in a lottery to win fun prizes. This campaign was not only a way to increase brand engagement, but also to gain insights into consumer preferences.

Haribo designs op een rij

Haribo bicycles

For this campaign, we also designed a bike giveaway. You could win either a regular bicycle or a cargo bike, both fully designed in the style of your favorite candy. Whether you choose a practical regular bike or a spacious cargo bike, both are uniquely designed to reflect your love for Haribo.

Haribo branded bakfiets door LX
Haribo branded fietsen
Haribo branded bakfietsen
Haribo bakfiets branded voor Haribo door LX
POs materiaal voor de bakfiets van Haribo
Haribo gepersonaliseerd boekje

Write down your Haribo thoughts with the Haribo pen in a matching and stylish notebook. Whether you're taking notes, sketching drawings, or writing down memories, this notebook provides the perfect place to capture all your Haribo inspirations.

The best sweets deserve the very best gadgets. And of course, these gadgets also need the most beautiful packaging boxes! With beautifully designed packaging, the experience is complete, making the combination of delicious sweets and accompanying gadgets a true celebration.

The gadgets are: hammocks, bath towels, bandanas, socks, and totebags.

Verpakkingen gemaakt voor Haribo: verschillende formaten.
Haribo gepersonaliseerde linnenzak

"That makes a person happy!"

Martine A.

Jr. Brand Manager at Haribo

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