HMD - BarbieTM
Barbie™️ Flip Phone Launch
HMD Global is a Finnish company that manufactures Nokia smartphones and mobile phones, focusing on sustainability and regular software updates. Recently, HMD Global collaborated with Barbie™️ to release a Barbie™️ themed flip phone. Barbie™️, known to everyone and with fans no matter who you are or how tough you want to be, adds a playful twist to modern technology with this special phone.
LX Concept was asked to launch a Barbie™️ photobooth, along with a display for the flip phone, to support the product launch in the Netherlands.
There’s nothing like standing in a life-sized Barbie box, also known as a photobooth, to take fun photos, especially for the influencers among us! When we were given the task to make this happen, we were excited. We immediately got to work and developed the design in 3D, including technical drawings.
This way, our carpenter could easily get started with the production of the photobooth.
In addition to the photobooth, we were also asked to create displays for the Barbie flip phone. We not only designed these displays, but also assembled and added stickers ourselves. In total, we produced and assembled 75 displays.
Careful thought was given to the further assembly in the store. A marking was placed to indicate where the anti-theft phone holder should be positioned, and a manual was included with instructions for the store installation.
