DSMtW - Philips
De Slimste Mens ter Wereld
Play4 is a popular Flemish TV channel known for its original and entertaining programmes. One of its biggest hits is De Slimste Mens ter Wereld, an immensely popular quiz show in which well-known Flemish and Dutch celebrities compete for the title of “smartest person”. With a mix of humour, suspense and surprising questions, the show attracts a large audience every season and has become a fixture in the Flemish television landscape.
For the new season of De Slimste Mens ter Wereld, Philips launched a campaign in collaboration with the show.
We designed smart POS materials for Philips, including packaging sleeves, floor stickers, posters, inset cards, wobblers and product displays. These materials were specially developed to support the campaign around their Airfryers and espresso machines, and to boost visibility in retail stores.
We also created 3D visualisations to ensure clear communication with the client.
Final product in MediaMarkt
There’s nothing like the joy of seeing your own project on the store shelves! Our work for Philips was no exception. We even took a few photos in MediaMarkt to capture the result.
