Black Friday - Philips Myshop
Philips Myshop
Philips Myshop is a platform for Philips employees, where they can purchase Philips and subsidiary brand products at a discount. It offers a wide range of innovative electronics, home appliances, and personal care products.
For Black Friday, we designed eye-catching POS materials, magazines, and mailings to inspire customers and maximize sales results both online and in the Philips Myshop physical store in Eindhoven.
The magazine always forms the basis for accompanying POS materials and mailings – that's why we start every project with the magazine. All Philips employees and partners in Belgium and the Netherlands receive it directly in their mailbox.
The most striking Black Friday deals are clearly and attractively presented in it.
After approval of the magazine artwork, we got started on the email campaign. In it, we highlighted a selection of standout products. Philips MyShop sent the newsletter to all employees and partners in Belgium and the Netherlands.
With the email campaign underway, we immediately got started on the POS materials – from foam boards and (window) posters to sidewalk signs and more. Everything was installed in the physical store in Eindhoven, the Netherlands.
“Thanks again for this time.
The designs turned out really well.”
