So Guilty
Iconic nails
So Guilty offers a wide range of high-quality nail products, from gel polish and acrylic to nail art tools. Their innovative products are designed to help nail technicians achieve quick, professional results, perfect for both beginners and advanced users.
We carried out a complete rebranding for So Guilty, including a new logo, refreshed packaging, shop bags and various assets for their website. A complete makeover of the brand identity!
So Guilty exudes luxury and professionalism with a brand identity focused on high-quality nail care products. Their visual identity combines elegant and contemporary elements, reflected in their packaging and branding. Innovation and quality are at the heart of the brand, making So Guilty stand out as a brand that is both aesthetically pleasing and practical for professionals and enthusiasts alike.
For So Guilty's product range, we developed a wide variety of packaging, from labels for nail polish to packaging boxes and shop bags.
The packaging exudes luxury and refinement, thanks to high-quality materials, sleek lines, and a minimalist design. This makes the packaging not only functional but also offers a luxurious experience that surprises customers and enhances their sense of self-care and premium quality.
Realisation
We thought of everything. For instance, we added small round stickers to the caps of the nail polish and gel polish packaging, allowing the colour to be accurately visible while maintaining the brand identity.
For a modern and interactive look, we incorporated a window into the packaging box, allowing you to playfully peek inside. This is cleverly integrated with the logo for a striking effect.
Of course, every store has a branded shop bag. For So Guilty, we designed one that perfectly aligns with the complete brand identity.
Nail tools
To care for your nails perfectly, you need the right tools. These tools, in turn, deserve suitable packaging, and we’ve designed just that. This ensures everything aligns seamlessly within the complete range.
Website
Of course, every store has a branded shop bag. For So Guilty, we designed one that perfectly aligns with the complete brand identity.
