SMT recruitment campaign
Are you ready for the big job?
SMT is a specialist in providing high-quality machines, vehicles, and technologies for the construction, mining, and industrial sectors. They offer both sales and service to customers, with a focus on sustainability and innovation.
Recently, we were engaged for their recruitment campaign to attract talent for various positions within the company.
The campaign primarily focused on attracting technicians for SMT's service department, where they work with machines from Volvo and Sennebogen. The recruitment message was spread through various channels to reach a wide range of candidates.
There was even the use of striking advertising on bread bags and other unconventional media.
We not only focused on billboards visible on the road, but the campaign was also spread across various social media platforms. The advantage of social media was that we could reach a wide and targeted audience, enabling us to attract the right candidates faster and more efficiently.
