We help your brand develop a unique and consistent identity that reflects your core values and message. From branding to roll-out, we ensure a visual and strategic brand experience that resonates with your target audience and sets your brand apart from the competition.
- Typographic/logo type
- Emblem/icon logo
- Abstract logo
- Mascotte logo
- Naming and tagline
- Design elements
- Tone-of-voice
- Researching the market
- Competitor analysis
- Values
- How to use your logo
- Patterns and design guidelines
- Brandbook
Logo design is about creating a recognisable image that reflects the essence of a brand and builds an emotional connection with the audience. A strong logo makes a brand identifiable and sets it apart from the competition. By applying the logo consistently across all communications, it strengthens the brand identity and fosters trust and loyalty among customers.
Your brand comes to life when it gains a distinct face. By developing a distinctive identity, your brand establishes itself both in the world and in the minds of your customers. The strategy forms the foundation for the look and feel, and is recognisable in every expression. This allows us to create meaningful points of contact that are essential for building an emotional connection with your audience.
A brand is so much more than a logo; it is a reflection of your identity, your values and what sets you apart from others. It’s the impression you make on your audience and the expectations you create. Your ability to meet those expectations determines the success of your brand. A clear brand strategy provides direction and helps you sustain and strengthen that success in the long term.
Brand Guidelines
Brand guidelines ensure a consistent brand appearance. They include rules for logo usage (positioning, spacing, sizing), typography and colour palettes (fixed colours representing the brand). Guidelines for photography and visual elements, such as patterns and icons, are also included. These are brought together in a brand book that helps present the brand consistently across all platforms.
Our approach
01.
Research.
We analyse or reflect on your brand identity, based on your values and principles.
03.
Guidelines.
We summarise your brand strategy, visual identity and design guidelines in a convenient brand book.
04.
Roll-out.
Rolling out an identity: consistently applying your style across various media.
Branding is all about creating a unique and consistent brand identity that reflects your company’s values, mission and personality. Our team of designers works closely with you to define the essence of your brand and translate it into a visual and emotional experience that resonates with your target audience.
Roll-out
The implementation and roll-out of a style are essential to your brand’s success. This process involves applying the brand identity across various communication channels, such as your website, social media and printed materials. We ensure that every element is consistent in design, colour and typography, resulting in a recognisable and cohesive appearance. Careful planning and execution are crucial to maximise impact and respond to the needs of your target audience.
