A topical calendar is an essential tool for businesses.
This practical tool provides an overview of key events, public holidays and current trends for the coming year.
It helps you develop a well-thought-out content strategy that taps into relevant themes and effectively caters to your target audience’s interests.
Why use a topical calendar?
A topical calendar helps you optimise your content planning and respond in time to relevant events. It increases your online visibility and ensures you stay consistently active on social media. Out of inspiration? No worries – this tool always offers fresh ideas!
What are the benefits of our calendar?
- Stay organised with one calendar
- Time-saving: more time for action
- Designed for Belgium and the Netherlands
- Download, print and start planning
How can I receive the calendar?
Fill in the form to subscribe to our newsletter and get instant access to the topical calendar in your inbox.
How do you use a topical calendar?
This tool always provides you with a new topic to post about. Out of inspiration? Browse through the calendar and choose a fun hook for a creative post.
However, keep in mind that your posts should be relevant to your followers. Try to link the event as much as possible to your brand or message.
Don’t forget to use relevant hashtags to make the most of the social media conversations around the event and boost your visibility.
Do you have any questions about the topical calendar? Feel free to contact us.
How we use the topical calendar at LX Concept
At LX Concept, we use the topical calendar as an essential tool for successful content marketing. Each quarter, we carefully analyse the calendar to select the most relevant events, holidays, and trends that align with our target audience. We then strategically incorporate these insights into our content planning.
What we particularly appreciate about our calendar is its flexibility and the clear overview it provides. It allows us to plan proactively and always know exactly what we’ll be posting and when. Even during quieter periods, the calendar ensures that we can maintain a consistent flow of content.
A crucial point of focus is that we use the calendar as a guideline, not a rigid framework. It’s important to leave room for spontaneous content that responds to unexpected developments. Additionally, we regularly update the calendar with new trends and insights.
This approach makes our content more relevant and increases engagement, while also improving our marketing performance. The topical calendar has become an essential tool for us, and we’re happy to share this valuable resource with you.
